American Express - 2024

'Jumbo Report' - ABM Account Profile

20-page PDF download

Why purchase this Account Profile?

In ABM and complex B2B sales, it is imperative that your prospecting and marketing approach is relevant to your prospect's technology and business priorities. The PipelineIQ 'Jumbo Report' on American Express gives you 20 pages of actionable insights to power and accelerate your ABM or GTM strategic account planning. 

Research Summary:

• American Express will spend $2.1 billion on technology in 2024, seeing it as a core driver of growth and operating leverage.
• The financial services giant is focused on continuous modernization of its platforms, including a hybrid cloud strategy that involves both private and public clouds.
• American Express has strategically integrated Artificial Intelligence into its operations, beginning with the detection and prevention of fraudulent payments and accounts.
• And much, much more...

Here is what your downloaded 20-page PDF will look like:

General Table of Contents

All PipelineIQ 'Jumbo Reports' has three main sections: 

'Our View' & 'Buzzwords'

• Executive summary of key findings and 'must-know' account insights
• Align with top company themes or phrases to resonate more impactfully

Technology Landscape 

• Digital Transformation - Modernizing processes, customer and employee experience, digital
• Cloud & Infrastructure - On-prem, multi & hybrid-cloud, application migration, data center
• Cybersecurity & Risk - Threat mitigation, data protection, regulatory compliance, frameworks 
• Data & Analytics Priorities - Data-driven decision-making, predictive modeling, data science
• Artificial Intelligence - Automation, machine learning, chatbots, GenAI

Business Priorities

• Company & Segments - how are they structured, competitors, industry issues
• Strategic Priorities - the major business priorities of the company - beyond technology
• C-Suite Connections - know the top executives and possible connections to their past
• Financials - identify revenue trends and key financial performance metrics to align with
• SWOT Analysis - be more credible in your outreach by knowing in advance their key Strengths, Weakness, Opportunities and Threats 

About Us

Since 2006, PipelineIQ proprietary research and 1:1 customer insights have helped thousands of B2B technology sales, ABM leaders and field marketers engage more strategically with Global 2000 accounts.  We look forward to becoming a trusted partner in your enterprise account sales planning efforts.